Remove 2012 Remove B2C Remove Security Remove Viral
article thumbnail

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

After going through multiple levels of security, I was led upstairs, met my contact, and had my meeting. It was an alarming day at the office, and one that illuminated sincere office security concerns. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

article thumbnail

Why Your Startup's Name Matters

mashable.com

October 3, 2012 by Cezary Pietrzak. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. October 3, 2012 14:52:37. October 3, 2012 15:28:03. October 3, 2012 20:30:29. October 4, 2012 04:53:23. viral video.

Naming 84
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. ► 2012. (1). Popular Media: the key to viral marketing. Portfolio. (3).