How to Conduct a SaaS Funnel Audit
ConversionXL
AUGUST 12, 2016
That’s the sound of potential customers leaking out of your sales funnel. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Churn. Drip, drip. Did you hear that?
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