Duct Tape Marketing
MAY 25, 2022
He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. It's called drip. Just go to go.drip.com/ducttapemarketingpod.
ConversionXL
AUGUST 12, 2016
That’s the sound of potential customers leaking out of your sales funnel. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Churn. Drip, drip. Did you hear that?
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www.kalzumeus.com
AUGUST 13, 2012
Posted on August 13, 2012. You could even keep the actual billing model entirely intact: make the plans an abstraction over sensible defaults picked for the old billing model, and have the Spreadsheet Samurai page somewhere where power users and the sales team can find it.). The calculation is dependent on your churn rate.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.
maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. I also like to get a sale $$$ ASAP. We have two full time sales people and we use Salesforce.
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