Duct Tape Marketing
MAY 25, 2022
He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Click on over and give us a review on iTunes, please! Marketing AI Institute. Connect on LinkedIn. Connect on Twitter. Like this show? Duct Tape Transcript.
Duct Tape Marketing
DECEMBER 27, 2012
This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed. It’s quite simple.
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Cracking the Code
OCTOBER 10, 2008
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.
ConversionXL
AUGUST 12, 2016
There are a ton KPIs you can track, but below are the most important for reviewing the health of your SaaS. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Image Source.
maplebutter.com
JANUARY 8, 2013
Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). I think quick, do something, then review what I’ve learned. Why do I do it? Build something.
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