Remove 2012 Remove Clickthrough Remove Conversion Remove Sales
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. HubSpot chart showing best time of day to send email for max clickthrough rate.

Campaign 111
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Three Hard Truths About A/B Testing

ConversionXL

Conversions low? Well run a test and increase your conversions by 12433%! Most split test “fail” in the sense that they won’t result in a lift in conversions (new variations produce either no change or perform poorer). Conversion optimization is a process. Naomi Niles (@NaomiNiles) December 10, 2012.

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Finding your One Metric That Matters

leananalyticsbook.com

August 7, 2012 by Alistair. Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates.

Metrics 58
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 1) Define your business objectives.

Analytics 131
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. Zappos has videos for almost all of their product, such as this: Read this post on how using video increases conversions. Track the effectiveness of those emails (open, clickthrough and conversion rates).

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. If you have 0-10 conversions, etc. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). Get more traffic and conversions.