2012 Clickthrough Sales SEO 
leananalyticsbook.com
AUGUST 19, 2012
August 7, 2012 by Alistair. Media is about time on page, pages per visit, and clickthrough rates. Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.). Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on. 14 Aug 2012. 26 Jul 2012.
ConversionXL
MAY 24, 2013
In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. SEO considerations.
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