Remove 2012 Remove eCommerce Remove Green Remove Mobile
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

This is my recap of what stood out to me this year and what I’m looking forward to in 2012 — we are only in the beginning of many revolutions. In India, two female journalists launched a mobile app to allow women to report harrassment and abuse, an issue in their hometown of Delhi and throughout the world.

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. The data was collected in the first part of 2012, between January and May for the Barometer and between January and February for the Enumeration.

Global 136
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. It was perfect timing since in 2012 GRP raised its fourth fund bringing our total assets managed to nearly $1 billion.

Partner 360
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5 Hot Ecommerce Trends to Watch

mashable.com

5 Hot Ecommerce Trends to Watch. July 10, 2012 by Curt Finch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Like Tweet. Like Tweet.

eCommerce 101
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People Comparison Shop, Stupid

ConversionXL

If some of the specs are lower compared to the competition, point out that maybe your support is way better or you provide personal consulting or its more green or whatever. People check competitor’s prices even offline - 34% of in-store consumers compare prices on mobile devices. Listen in on social media.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. image source.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. image source.