McKinsey highlight #1 - Cracking The Code - Yes
Cracking the Code
DECEMBER 9, 2006
Done deal: after a quick syndication with the kitchen team (their job was at stake, so they were easy to convince.), ► 2012. (1). Popular Media: the key to viral marketing. Simply by replacing the traditional spoon with a 7g measuring spoon we could save more than 50% of the parmesan or close to $40k. Portfolio. (3).
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