A Smart Bear: Startups and Marketing for Geeks

MAY 21, 2013

The Backstory In March 2012 two designers, Sacha Greif and Jarrod Drysdale both released design ebooks on the same day (purely by chance). I’d heard about other successful self-publishing endeavors, but they had always been from popular bloggers who were achieving millions in sales. The sale prices were ($29, $69, and $129).

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A Smart Bear: Startups and Marketing for Geeks

JANUARY 4, 2018

The next sale isn’t quite as sweet.). And now, with Silver Lake’s investment and support, we can accelerate our growth investing even more into our strategic roadmap, and placing some new bets on ideas we’ve had but haven’t been able to find the space to explore. It’s the heroin-hit that hooks the entrepreneur. (The

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Engineer Revenue San Francisco Security 152

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel.

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A Smart Bear: Startups and Marketing for Geeks

APRIL 15, 2014

And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months. How we’ve designed and started to scale the sales team. Because m y daily experiences are unsharable.

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CTO Hire RSS Cofounder Algorithm 266

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

Ben is currently VP Product at GoInstant, which was acquired by Salesforce in 2012. So we had to pivot [from consumer sales] to go after businesses.” Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. Have you pivoted before? Was it a lazy pivot?

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Lean Analytics Metrics Viral 284