Remove 2013 Remove Acquisition Remove Channel Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. Focus on the channels that offer the best ROI. SEO, email marketing, Facebook advertising).

Retention 113
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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

When Satya and I started Homebrew in 2013 one of our bets for the coming decades was that non-traditional acquirers would become more aggressive in their pursuit of technology startups. Here the acquisition becomes more metric-driven and the assumptions around growth and multiples drive the offer. See Mint and Periscope as examples.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. The Execution.

Retention 106
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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

This means users love it, that there’s lots of retention and engagement, even at small numbers. May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue.

Mobile 48
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6 User Onboarding Flow Examples (With Critiques)

ConversionXL

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. So, the channel selection (vs. Onboarding is about retention, not acquisition.

Mobile 48
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Startup Resources

www.vccafe.com

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. great web customer acquisition tutorials. About VC Cafe.