crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. Customer Acquisition Cost. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Skype became part of Microsoft so I was at Microsoft for two years and then in September of 2013 I left Microsoft and GroupMe to start Fundera which is an online marketplace for small business loans. This is number one.

Small Business 95

Small Business Finance Forecast Metrics 95

ConversionXL

MARCH 13, 2013

Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Traffic volume is a vanity metric. Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Focus on optimizing your Cost per Acquisition (CPA). Look at the colors. Look at the icons. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165