Remove 2013 Remove Audience Remove Channel Remove Viral
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?

Retention 113
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). As I point out frequently, people want to consume video.

Video 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

article thumbnail

The rise of native advertising: Fine or farce?

The Next Web

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Twitter did the same thing with mobile-advertising exchange, MoPub , in 2013. From a publisher perspective, Demand Media , hosts native ads on its content channels, including Cracked.com.

article thumbnail

3 Strategies to Inspire Your Social Media Marketing

Up and Running

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. This began with their now-famous response to the blackout in the 2013 Super Bowl.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. YouTube Marketing and Analytics Framework for Success.

Analytics 149
article thumbnail

Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | the Bcast

Up and Running

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore. Joe, welcome.

Viral 60