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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Rather than a traditional round of pre-release promotion, Beyoncé released a full album on iTunes in 2013 with no advance promotion. That’s what Bush’s Baked Beans did with their recipe.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Rather than a traditional round of pre-release promotion, Beyoncé released a full album on iTunes in 2013 with no advance promotion. That’s what Bush’s Baked Beans did with their recipe.

Customer 101
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JFDI.Asia Accelerator: Bootcamp Practicalities

YoungUpstarts

We use a red/green chart to measure startup readiness for Demo Day. Your job is to turn your column as green as possible before Demo Day – and beyond. B2B) Is that sales process implemented in a SALES ORGANIZATION which does not require much founder time? JFDI.Asia application deadline is on 31 July 2013.

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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Currently, as a profitability consultant for green and social entrepreneurship businesses, I show businesses how they can go beyond mere sustainability (keeping things the same) to regenerativity (making things better). When I was focusing more on just the green part, I used Green And Profitable. Photo Credit: Shel Horowitz.

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The Entrepreneur’s Essentials #15: The fallacy of risk in entrepreneurship

Austin Startup

This lesson was first shared at Lucky7 on June 12, 2013. The second post was sent to me by Mitchell Green, the founder and CEO of Lead Edge Capital , who led our last round of funding at Bazaarvoice prior to our IPO. But I would argue in B2B SaaS (Software as a Service) businesses if you really know the market?—?and

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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Second, between 2012 and 2013. When I present it, I'll say something like "Our peak investment, in Aquantive in 2013, was 700k." A delightful mess. The reason is quite simple. That's hard enough.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

red, green, yellow, and blue). Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. In 2013, a survey found that over 50% of people often or sometimes feel buyer’s remorse. Imagine you have an anxiety for spiders (you’re arachnophobic). Bandwagon Effect.