ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. seconds to 2.9 Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 10, 2017

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. How you present conversion data to the rest of your team is also impacted by this effect. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change.

Conversion 48

Conversion PPC Design Social Bookmarking 48