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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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The Advanced Guide to Holiday Testing

ConversionXL

In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Calls to action in PPC ads, on landing pages, in emails. According to Litmus , email volume increases each year and in 2013, sites sent 13% more emails than the year before. When the holiday season (i.e.

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The 4 Types of Value Propositions Every Business Needs

ConversionXL

Turns out it was from 2013, and they’re sending me a new one! The rest choose payment options shared by competitors. The rest requires a process-level value prop. Customer service replied but couldn’t help, so they said they would replace it under warranty. I replied and said it’s too old—I don’t even remember when we bought it.

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10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site. If your 2016 website has content dated from 2013, your visitors may quickly leave your site. Keep the content fresh and current.

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

As evidence of the difference speed can make, back in 2013, Walmart.ca If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). The rest of the copy screams, “Get rich quick!”

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

View from Seed

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. The rest were much, much older. The rest were older.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Generally, you’ll want to start by testing to variations on a small portion of your audience.

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