Cracking the Code

SEPTEMBER 20, 2016

Our analysis estimates that the number of SaaS companies created has grown 4x between 2007-09 and 2013-15, and the amount raised by European SaaS companies has more than doubled. To date, there have been only four major European SaaS exits (all IPOs), including QlikTech in 2010, Wix in 2013, Zendesk in 2014 and Mimecast in 2015.

Europe 48

Europe Artificial Inteligence Vertical 48

ConversionXL

MARCH 10, 2017

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2

Email 93

Email Campaign Audience Mobile 93

Up and Running

MARCH 29, 2017

So I applied and was lucky enough to be accepted at Harvard Business School, where I started in the fall of 2013. So I had a business plan, a product, and funds enough to buy some time to figure the rest out. The biggest hole in the “rest” of the business at that point was users. Getting traction is key for early fundraising.

Term Sheet 60

Term Sheet Venture Capital Liquidation Preference Valuation 60

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). Right away, I noticed that Firefox took a big dip in October 2013. For example: The site we’re looking at is in the healthcare industry.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Limit executive involvement to the approval of the overall strategy, and let your team take care of the rest. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. No problem. Test over time.

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Besides the clarity killing first three words — I have no idea what Garcinia Cambogia is — the rest of the ad does address one of my keywords “lose.” Unlike a great deal of B2B marketing, the page communicates like one human talking to another.

Conversion 48

Conversion Technical Review Audience PPC 48

Duct Tape Marketing

JULY 27, 2017

Did you know the New York Times most shared piece of content of 2013 was a quiz? Simply put in any topic you want to create a quiz about and the tool does the rest. Very handy in B2B communication to evaluate possible leads. But you’re not familiar with making quizzes? That’s where the One-Click Quiz Maker comes in.

Marketing 50

Marketing Social Media SEO Email 50

Occam's Razor

SEPTEMBER 21, 2015

When you have it, you'll move investment to the very top (it is what causes the rest to happen after all), and add two more rows at the bottom… How cool is this? Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Second, between 2012 and 2013.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. How you present conversion data to the rest of your team is also impacted by this effect. In 2013, a survey found that over 50% of people often or sometimes feel buyer’s remorse. Bandwagon Effect.

Conversion 48

Conversion PPC Design Social Bookmarking 48

Occam's Razor

MARCH 10, 2015

For the rest of this post, I'll anchor the abilities of Universal Analytics to revolutionize your digital everything, by focusing on these three features. For the rest of this post, we'll explore these three features from a business value perspective. They are: 1. User-ID Override – one world with people, not cookies!

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Nice CMTB "Act now and rest easy tonight!" I love the social nature of sharing playlists. The suggestions engine they have. And, I cannot stress how much I love this, the nag-free experience they deliver. Why is it that when I visit www.3m.com

Web 164

Web Design Marketing Security 164

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147