Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) So you start a PPC campaign to drive paid traffic to the site. You stop the PPC campaign and implement the winner, but you don’t see the 30% improvement in your sales. Pro Tip: Do this with your campaign team (e.g.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For example, securing two or three companies within an industry may give you leverage with the rest of the industry. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 16, 2020

Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. For specific B2B folks (targeting by title + industry), LinkedIn is a good bet. What turns people off? Find people interested in your offer (i.e.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. For instance, here’s a post comparing PPC vs. SEO for startup marketing. The rest collect data once you set up your campaign.)

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

SEPTEMBER 24, 2012

Working for other people for the rest of my life. I had been doing B2B sales for several years, and I was really good at it. I offered myself as an internet marketer (doing SEO, PPC and so on). Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. They all declined.

Panama 124

Panama Africa Internet Email 124

ConversionXL

APRIL 14, 2016

If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Besides the clarity killing first three words — I have no idea what Garcinia Cambogia is — the rest of the ad does address one of my keywords “lose.” The rest of the copy screams, “Get rich quick!”

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 10, 2017

Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. E.g. a B2B company going up against a page of ecommerce results.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 15, 2015

Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. How you present conversion data to the rest of your team is also impacted by this effect. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change.

Conversion 48

Conversion PPC Design Social Bookmarking 48