2013 Channel Metrics Retention 
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.
Hunter Walker
JANUARY 2, 2017
When Satya and I started Homebrew in 2013 one of our bets for the coming decades was that non-traditional acquirers would become more aggressive in their pursuit of technology startups. Here the acquisition becomes more metric-driven and the assumptions around growth and multiples drive the offer. ” That’s really it.
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ConversionXL
AUGUST 19, 2016
in 2013 to 1.43 Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source.
ConversionXL
JANUARY 26, 2017
Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.
ConversionXL
AUGUST 21, 2014
That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. How to Improve Mobile App Retention Through Customization.
ConversionXL
FEBRUARY 9, 2016
This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.
ConversionXL
MAY 29, 2014
A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. In the long run, making these kinds of improvements to the UX, but also reduce churns & increase retention and referrals.
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