Remove 2014 Remove B2B Remove Media Remove White Paper
article thumbnail

5 Research-Backed Tips for Increasing B2B Sales

Up and Running

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. One great way to do this is by staying in touch with B2B customers even after you’ve made the sale.

B2B 109
article thumbnail

Transcript of Focus on Existing Assets to Generate Better Marketing Results

Duct Tape Marketing

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing anything on social media. I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Yes, yes, that is true.

article thumbnail

5 Content Statistics Every Marketer Must Understand

Duct Tape Marketing

You might just be surprised with where content marketing is headed in 2014. The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. How We Market.