View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

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Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social?

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Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). But we're not there yet.

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Artificial Inteligence Marketing Cofounder SMS 89

crowdSPRING Blog

FEBRUARY 14, 2014

Old School SEO Tests In Action (A 2014 SEO Experiment) - crowdspring.co/1dB0QGP. Email marketing best practices, 2014 edition - crowdspring.co/NeK0bD. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO. Advertising On Facebook For Likes Is A Waste Of Money - crowdspring.co/1fYVhou.

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Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. For a B2B brand More often than not your customers expect you to be thought leaders in your friend. GoTeamUSA pic.twitter.com/e8GvnTiEGl — JCPenney (@jcpenney) February 3, 2014. Enjoy the game!

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Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

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ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. My SaaS content marketing study found that PR-style content received twice as much organic traffic as blogs that focused on educational content. It was a good day for their SEO team, at least.). Why did it “succeed”?

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