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Twitter Link Roundup #199 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! ” – crowdspring.co/19fkE20.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

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The Best Books for Marketers (New and Old)

ConversionXL

You’ll get an inside look into some of the most successful marketing campaigns of all time. This post contains video, click to play]. This post contains video, click to play]. This post contains video, click to play]. Everybody Writes by Ann Handley (2014). Obviously Awesome by April Dunford (2019).

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Please stop being stupid in 2014. What about PPC? Barack Obama. Jeremy Lin.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Video thumbnails’ that show up in search results. Like the mobile friendly ranking update that was launched in 2014, Google is now starting to give some pretty strong hint that schema will become a direct ranking factor. Aggregate Star Review Ratings in search results. Product ratings in Search results. Schema Helps SEO, Big Time.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

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10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Other 2016 design trends include simple animations (including cinemagraphs – live animated images/video), bigger images, illustrations, more scrolling, and bigger fonts. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored.

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