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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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9 Startups That Made Life Better In 2014

ReadWriteStart

One thing common to 2014’s most intriguing upstarts is how they didn’t just serve themselves: They empowered others to innovate, too. Here are 2014’s most influential small companies. The post 9 Startups That Made Life Better In 2014 appeared first on ReadWrite. See also: What Is Docker And Why Does It Matter?

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

If you can’t see the four videos of General Mattis click here for the entire talk. How on earth would customer interviews work via video? Second, doing customer discovery via video actually increased the number of interviews the students were able to do each week. If you can’t see the Omniscient 2-minute video click here.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. Look into the Video Camera. Strategy: Trigger Their Self-Awareness.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

If you don’t know, Ring offers home security products that started with a video doorbell, then video floodlights, outdoor stickup cams and now in-home security features that innovate in-home security alongside outside protection. Were we SURE that consumers would buy a video doorbell? we were sold on the concept immediately.

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Should Startups Use a Controversial Marketing Campaign?

The Startup Magazine

Creating a controversial marketing campaign may initially seem like a cool idea if implemented well. But there is always a chance that your well-intended, feather-fluffing campaign may backfire. Consider some of the possible highs and risky downfalls of implementing a controversial marketing campaign.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! by Becky McCray – crowdspring.co/1cXKpqQ.