ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.

B2B 130

B2B eCommerce B2C Sales Cycle 130

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. Some startups have really long sales cycles.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. To Apply: Please email Greg Farrenkopf at Greg.F@skimking.com

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Instead of creating a sales brochure, create a white paper. Provide a free or limited version of your offering to build trust.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Done correctly, successful marketing automation will increase your number of leads and conversions. In a VentureBeat survey of over 700 marketers, 80 percent of marketing automation users saw their number of leads increase, and 77 percent saw their number of conversions increase.

Sales Cycle 68

Sales Cycle Marketing Nashville Social Media 68

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Done correctly, successful marketing automation will increase your number of leads and conversions. In a VentureBeat survey of over 700 marketers, 80 percent of marketing automation users saw their number of leads increase, and 77 percent saw their number of conversions increase.

Sales Cycle 61

Sales Cycle Marketing Nashville Social Media 61

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. At their height of popularity, around 2014, they were seen as easy ways to earn links—engaging visuals that sites could embed to make a point and add interest.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131