View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. Some startups have really long sales cycles.
ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.
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ConversionXL
MARCH 6, 2019
Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. But LinkedIn owns the lucrative B2B audience.
Startup Professionals Musings
SEPTEMBER 20, 2014
Exciting new technologies these days range from the easier to use social media software platforms I see almost every week, to new transportation models, like consumer space travel and hydrogen fuel autos. Martin Zwilling First published on Entrepreneur.com on 9/12/2014. Nice to have does not motivate a revenue stream.
Austin Startup
APRIL 17, 2017
Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. The Clubhouse is Now On-Demand | Partake.
Up and Running
MARCH 8, 2017
According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Instead of creating a sales brochure, create a white paper. Provide a free or limited version of your offering to build trust.
Duct Tape Marketing
NOVEMBER 10, 2016
Who is interacting with your social media pages? Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. Take the time to build your list organically through your website, social media pages and other marketing efforts. photo credit fotolia.
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