Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Instead of creating a sales brochure, create a white paper. Establish third-party reviews online.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

OCTOBER 17, 2018

I had my own agency for a dozen years and then I did business development for a couple other agencies after I sold my agency 10 years ago and so I had developed a way to look at what were companies … what were prospects doing before we talked so I could have a more intelligent conversation with them. Louis Gudema: Yeah, absolutely.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

DECEMBER 1, 2022

So four years later, when the, the old and unapproved version came out, it was at a point in time where 2014, where people were starting to take content marketing pretty seriously. So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Yes, yes, that is true.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

APRIL 5, 2017

How do you get — you know and a lot of times that part-time person doesn’t you know they don’t have sales conversations or engineering conversations and so it’s very difficult for them to even produce the content. Hey Joe, I need you to write a white paper. Chris: That’s exactly right.

Email 32

Email Search Engineer Curation 32