Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. Coopetition,” or strategic cooperation with a competitor is another angle. Incentives or rewards.

B2B 227

B2B Startup Angel Investor Forecast 227

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2017

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Social Media – 60.16%.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media 65

Social Media Media Artificial Inteligence Analytics 65

YoungUpstarts

JUNE 4, 2018

74% of social media marketers turn to visuals and graphics as the most important form of content. In the ever-changing world social media marketing, it’s all about user-generated campaigns, and graphics play a major role in its effectiveness. Infographics are fun, and they make complex information easier to understand.

Social Media 113

Social Media B2B Design Reputation 113

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

Brandanew

FEBRUARY 24, 2016

Every now and then, we get stoked by some amazing social media stats that are relevant to business and individuals alike. In our second edition of showcasing social media and Twitter statistics you must know for your business, today we’re focusing on a few crunchable ones. How expensive is advertising on Twitter?

Social Media 100

Social Media Channel B2C Lead Generation 100

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

FEBRUARY 22, 2016

If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . Outbound marketing and advertising create demand. But What About B2B? 71% of B2B researchers start their research with a generic search engine search.

SEO 28

SEO Channel Kansas City Kansas 28

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

MARCH 21, 2017

But in the past, it’s been done pretty transparently through advertising in the form of a spokesman. The closest resemblance to today’s online influencer advertising is product placement in popular TV shows and movies: Image Source. There have been dozens of studies showing millennials don’t trust traditional advertising.

Marketing 78

Marketing B2C Social Media Channel 78

Duct Tape Marketing

MAY 15, 2017

I like that you said chat bots are trending, I was writing an article the other day and included just a screenshot from Google Trends about chat bots and there’s just this huge spike in early 2015 that just keeps going. So there’s things you can do to make it more conversational, but yes, like you said the A.I

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Source: Social Media B2B ]. What is Outbound Marketing?

Marketing 28

Marketing North America Lead Generation B2B 28