Remove 2015 Remove Agile Remove Campaign Remove eCommerce
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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! Our in-house eCommerce manager would probably shoot me for recommending this, but it truly is another of my favorite extensions. Email management tools. Boomerang for Gmail. Install it here.

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Key Insights from Elite Camp 2015 Speakers

ConversionXL

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Chris Hexton ( Vero ): Top 10 Email Hacks for 2015. Never start a marketing campaign without a dedicated landing page. The more agile you are, the bigger effect your optimization will have. Use minimal viable (low-cost) campaigns to test assumptions.

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The Top 4 Wrong Reasons to Seek Investors

Startup Professionals Musings

The cost of entry to entrepreneurship is lower than ever, due to smartphone apps and powerful free tools to create websites and ecommerce offerings. Hitting a broad market initially with multiple fully-featured products and a huge marketing campaign is a recipe for disaster that bootstrapped startups never try.

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The Ultimate Guide to Starting a Software Company

Up and Running

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. And really the list is too long. Are they a lost cause?

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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Or should it be a part of the development organization or in the Agile development environment? Does that sit into the Agile scrum team? You can use the global campaign to split the traffic.

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Advanced Testing Panel with Top Experts [Video]

ConversionXL

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. ” and my CEO is saying, “Yeah, we’re agile. Peep: All right, so on the eCommerce side, lots of different types of pages.

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