Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. You can use native analytics in your video tool, Google Analytics or Google Tag Manager to measure your success.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. Email has been the most productive channel for growing ButcherBox.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?

Framework 163

Framework Marketing Metrics Audience 163