ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Blogs, SEO, Ads. It starts with sales enablement. Image Source. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? Are they a lost cause? What about innovation?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. This enables you to get reach on both, but prevents SEO cannibalization. ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. 2015 site vs. 2017 site. Analytics and testing should live together in an organization. Pay attention to the analytics. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86