Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? If I'm doing SEO for keyword cluster xyz, what am I really solving for? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

APRIL 11, 2016

In 2015, another study found that marketers ranked video as the second most effective type of content. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

DECEMBER 10, 2015

The right email templates can help you execute various email campaigns far more efficiently, but drafting an effective template can be a major stumbling block; there are just so many variables to keep in mind, like the length of the email and avoiding a sales-like tone. Do you know anyone who would be a better fit for this type of content?

Email 28

Email Marketing Technical Review Campaign 28

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display). You are ready for 2015!

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Michele Kiss: Mastering Analytics for Optimization Success. 2015 site vs. 2017 site. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Use this to build your sub-brand framework that every digital marketing campaign must follow. This is where an external social media analytics platform, like Sprout Social , can help qualify metrics like views, likes, shares, saves, etc.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60