Remove 2015 Remove Audience Remove Media Remove Sales Cycle
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media. For example, if you offer ad services to startups, make time to connect with in-house paid media specialists at larger companies.

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9 Account-based Marketing Case Studies

ConversionXL

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

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Startup Recruiting Hacks

This is going to be BIG.

Startups need to aim for a constant buzz in the media in the same way that they should be bringing in a consistent flow of high quality talent--there's rarely a time when a growing company is out of the market for either. Social Media Content from your Employees. This can cause you to miss opportunities on both sides.

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8 Email Segmentation Examples That Can Boost Conversions

ConversionXL

In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis. It takes a lot of resources to build your email list, so stop wasting your efforts by sending irrelevant emails to your audience. The subscribers would then receive emails that are related to educational content.

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