ConversionXL

MAY 31, 2017

Flash forward to today, and the rise of messaging has disrupted that old communication paradigm. A year earlier, a 2015 survey of 2,000 consumers conducted by eDigitalResearch found that 37% of consumers expected to be able to communicate with brands via live chat (a.k.a. million paying users ) for communicating with coworkers.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 12, 2017

FrontPage, Flash, etc. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? You don’t have a website.

San Antonio 86

San Antonio Metrics B2B Analytics 86