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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

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4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! While most of them play it safe using textual content primarily, there are some B2B companies that are bringing in some inspiring Content Marketing changes.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Have an account?

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Tool 4: Buffer.

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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

True, some companies experimented with social media as a sales channel as well. billion MAUs for the top four social networks. billion MAUs for the top four social networks. Flash forward to today, and the rise of messaging has disrupted that old communication paradigm. Image Source. Image Source.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Read the full Bloomberg piece here.