The Startup Magazine

OCTOBER 14, 2021

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 74 on Inc.

CPA 172

CPA Founder Vertical Cofounder 172

ConversionXL

FEBRUARY 3, 2017

What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Beware of Affiliate Networks. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Celebrity influencers are kind of like buying a TV ad on a major network. The most obvious case for influencer marketing is with B2C retailers. Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

2015 site vs. 2017 site. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Run a year-over-year test.

San Antonio 86

San Antonio Metrics B2B Analytics 86