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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. 74 on Inc.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). CPA / Sub-Affiliate. However, affiliate networks will expect a commission from you as well, which cuts into your profit margin.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

A 2015 study found companies make $6.50 As Mike Filbey put it: Mike Filbey: “We look for partners that have a very high authority and large email lists. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Not a bad ROI.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. 23 partner-based projects. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?