ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%. PPC – 29.88%. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. 2015 site vs. 2017 site. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Great CRO, like great SEO, can long-term be bad for the customer. Preferences, intents, etc. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86