2015 Campaign CPA Engineer 
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.
ConversionXL
APRIL 12, 2017
The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Reverse engineer lifetime value study. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.
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Occam's Razor
MARCH 25, 2014
It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. I even abandoned CPA (not enough focus on what makes the ads good). If you are short on ideas for mobile greatness: Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting.].
Hearpreneur
SEPTEMBER 16, 2015
A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns. 1 – Simple, Easy to Remember. Image Credit: Mark Essien. 41 – Name & Job Description.
Up and Running
MAY 28, 2015
Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You have visits that you assume through organic search engine optimization. You don’t need a CPA. That was from the 80s and early 90s, we’re in 2015. How will I know?”
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