Duct Tape Marketing

NOVEMBER 16, 2023

One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Michigan 72

Michigan CPA Small Business Hiring 72

Up and Running

MAY 28, 2015

There’s a lot of questions about what do you actually need in terms of information, if you’re going to do your forecasting, and how does one put together a revenue forecast if you’ve never started a business or your business is brand new. You don’t need a CPA. It is a very difficult proposition. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Carefully analyze your customer and revenue data. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. What Does an Affiliate Marketer Look Like Today?

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

MARCH 25, 2014

Do the customer and the company both end up with a win-win (they get joy and task completion, we get some current revenue and possibly a long term repeat customer)? I even abandoned CPA (not enough focus on what makes the ads good). I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

JUNE 2, 2017

SaaS startup Segment has a formula for figuring out acquisition costs : Determine Customer Lifetime Value (LTV): LTV = Revenue from each paying customer per month, multiplied by Gross Margin, divided by churn (Gross Margin is the amount left over after the cost of goods sold, churn is the percent of people who leave). increase in revenue.

Acquisition 48

Acquisition Cost Customer Social Media 48

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Create a revenue forecast before you even run the experiment. 2015 site vs. 2017 site. You need to track the right revenue goals. 10K / 1M = 1%. book a hotel).

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Use this to build your sub-brand framework that every digital marketing campaign must follow. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search.

Social Media 145

Social Media Audience Media Marketing 145