ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). micro-conversion). ADD TO BAG. Outstanding. But they don't stop there. Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 7, 2016

Conversion optimization is hard, but often the heaviest lifting is often organizational – changing an organization from a gut-based approach to one driven by data and experimentation. Leading with insight also changes the conversation, leading to more action instead of conceptual discussion. Celebrate Failure Publicly and Often.

Metrics 48

Metrics Architecture Programming Technical Review 48

Occam's Razor

JANUARY 31, 2017

It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above. They just seem to be different. Why have the fragmented view?

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. It is 2015. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. So you should… I think that chat marketing, specifically, creates this… It just becomes a more intimate and personalized channel, where businesses start to understand, that actually it’s more like friends talking to each other.

Marketing 40

Marketing SMS Channel Conversion 40

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. And yes, an increased conversion rate.

eCommerce 100

eCommerce Mobile Conversion Design 100