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Founder Interview: Peter Agarwal Innovates with Green Lighting Solutions

The Startup Magazine

Peter leveraged his passion for quality and energy conservation into a growing green energy lighting company. LED Phantom has become a leader in customer service and product distribution of highly efficient green energy lighting products. Peter: LED being a green product and it’s the third biggest need behind food and shelter.

Green 183
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Above, the average order value and sales conversion rate equally impact total sales growth. In a study of more than 35,000 landing pages, Unbounce found that effective copy had more than twice the impact of design on conversion rates.

eCommerce 129
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University of Michigan Joins the Global EIR Network

Feld Thoughts

In 2015, I announced the Global EIR initiative to try something different. For founders, this announcement means access to a startup visa, with a long runway, and a path to a green card. I’ve been working on the Startup Visa since I first wrote about it 2009 in my post The Founders Visa Movement.

Michigan 108
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April 21 Deadline for Austin A-List

Austin Startup

April 21 Deadline for Austin A-List was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story. When not attempting to wordsmith or meditating , he serves as Chief Programming Officer at SXSW in Austin.

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Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The green bars are what I am after: the time between first and second purchases. Conversely, before that thirty day tripwire, he is still likely to rebuy and become a whale. The company had been bleeding cash, losing six figures per month.

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Why You Should Use Localisation in a Globalised World

The Startup Magazine

Translation is just one of several elements of the localisation process, which also include providing content that suits the culture, consumption habits and formats of the local market, conversion to local requirements (for example currency or units of measurement) and adhering to local legal requirements.

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6 Clever Nudges To Build a Culture of Experimentation

ConversionXL

Conversion optimization is hard, but often the heaviest lifting is often organizational – changing an organization from a gut-based approach to one driven by data and experimentation. Leading with insight also changes the conversation, leading to more action instead of conceptual discussion. Celebrate Failure Publicly and Often.

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