Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

CPA 120

CPA Advertising Revenue PPC 120

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Carefully analyze your customer and revenue data. For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. PPC – 29.88%. CPA / Sub-Affiliate. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. 2015 site vs. 2017 site. You need to track the right revenue goals. Conversion rate is a ratio and ratios are a huge problem.

San Antonio 86

San Antonio Metrics B2B Analytics 86