CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
89% competed solely on customer experience in 2016. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Image Credit.
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