Hearpreneur

MAY 18, 2022

In 2016, Simya Solutions (now Ling) was born. Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. I've been doing that since 2016. I had an ‘Ah ha’ moment and saw a need in the market. Photo Credit: Lucy Bedewi.

Technical Review 140

Technical Review Entrepreneur Software Review Jordan 140

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MARCH 21, 2017

Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. While influencer marketing appears to be more common in B2C, this exampleth shows it can work in enterprise B2B companies as well. Cool video on the topic here.

Marketing 78

Marketing B2C Social Media Channel 78