Remove 2016 Remove B2C Remove Blog Remove CPA
article thumbnail

The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Summary: put an ear to the ground and figure out what influencers and blogs your target audience is consuming and trusts. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Here are a few examples from a diversity of companies.

article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. Image Credit.