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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Turns out, getting high-quality blog content delivered consistently was a big one. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator.

PR 120
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Four Ways Your Business Can Give Back in 2016

Duct Tape Marketing

Four Ways Your Business Can Give Back in 2016 written by Guest Post read more at Duct Tape Marketing. Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to get published. photo credit: Dollar Photo Club.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131
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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps.

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The Ultimate Guide to Starting a Software Company

Up and Running

Subscription Business Trends and Predictions for 2016. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. 11 Angel Investor Blogs You Should Be Reading. 17 Venture Capital Blogs You Should Be Reading.