VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Subscription Business Trends and Predictions for 2016. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Product development is iterative—rapid prototyping, fast changes, continual improvement. Strategy #1: Ask The Experts. Acting quickly.

Campaign 134

Campaign Marketing Design Differentiation 134