Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product.

Social Media 120

Social Media Metrics Viral Channel 120

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

MAY 9, 2018

billion in 2016 to $750 billion by 2024. Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign.

Marketing 90

Marketing Social Media Cofounder Design 90

Brandanew

APRIL 15, 2016

A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Having your own channel will allow you to create a stronger brand identity , and will also provide you with the chance to convert website traffic into leads (i.e. Step #2: Define your content persona. Step #5: And tell your stories ! So, remember Amy?

Marketing 100

Marketing B2C Social Media Germany 100

Hunter Walker

JULY 29, 2017

RD: After the 2016 election this is going to sound obvious but: our social network framework has created an easily-manipulatable environment that allows the loudest voices to get the most attention, facts be damned. After 2016, I think attitudes on that have changed too, because now it’s affecting all types of people.

Social Media 82

Social Media Campaign Media Marketing 82

Brandanew

JUNE 3, 2016

Since 1996 when this statement was made by one of the world’s most successful entrepreneurs, the three words have gone really, really viral. You content will not miraculously get viral or have a strong reach. Broadcasting your content across all social media channels. Mistake #3: You lacked in content PROMOTION.

Campaign 100

Campaign Marketing Viral SEO 100

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Subscription Business Trends and Predictions for 2016. You might also get immediate access to channels that might have otherwise taken years to break into. This way, you can see which marketing channel gives you the most value.

Software Review 74

Software Review Software Delaware Forecast 74

Brandanew

AUGUST 8, 2016

Your paid, earned and owned media channels need to have the same tonality and an engaged voice. This is critical also because, in the world of viral media, you can’t quite control which story becomes popular. How does your social community behave? Every voice matters- you need an army of well-wishers.

Community 100

Community Social Media Viral Media 100

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 4, 2019

.” It reinforces the playfully irreverent nature of the brand, which disrupted the industry, while also connecting back to their original viral ad. Niantic changed the gaming culture in 2016 when Pokemon Go went live and encouraged gamers to interact in the real world rather than online. .” Image source). Conclusion.

Marketing 125

Marketing Audience Green Architecture 125

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. Just remember that true virality is really rare.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. It is not hard to pick New Subscriptions. I love governments!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JANUARY 14, 2016

In other words, if you appeal to millennials the right way, you can get their business, as well as the added benefit of word-of-mouth on a potentially viral level. Just about every business has a social presence in 2016, but not everyone is using the right strategy to properly engage the millennial market. Stay Mobile. Hold contests.

Marketing 28

Marketing Los Angeles Social Media Campaign 28

Duct Tape Marketing

MAY 1, 2019

It would fail in 2016 because (1) I was not a good podcaster when I launched. John Lee Dumas: If I wanted to launch a successful show today in 2016, I would have to find a niche. That’s what’s new in 2016. Then fast forward to January of 2016, coming up on a year ago, I launched The Freedom Journal via Kickstarter.

Portland 58

Portland Audio Technical Review Video 58

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. #JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018. Strategy #1: Ask The Experts.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

MARCH 15, 2016

In fact, mobile app revenue for 2016 is estimated at $58 billion. So, the channel selection (vs. If your goal is any form of virality , social login is a must, as it increases your Monthly Unique Users (MUU) to Monthly Active Users (MAU), meaning a returning visitor is already in a position to take sharable actions.

Mobile 48

Mobile Retention Email Software Review 48

Duct Tape Marketing

JANUARY 31, 2018

When I started this, it was another channel almost, like we do this and we do this. You must make sure that … Yes, by all means, post those videos up on YouTube, but pay for a Wistia or a Vimeo account, and also embed them onto your blog that way as well, or at the very least have them on those other channels with free accounts.

Email 43

Email Community San Diego Kansas City 43