VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.”

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Calculating your CAC.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MARCH 15, 2016

For the leading 500 merchants, 42% of all mobile sales generated come from mobile apps. In fact, mobile app revenue for 2016 is estimated at $58 billion. ROBIN is an all-in-one eCommerce customer service tool. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48