Remove 2016 Remove eCommerce Remove PPC Remove Sales
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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100
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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Tweet It!].

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. We spent around £5,000/day and generated around £50,000/day in sales on average.

PPC 121
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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. via Ecommerce Growth Masterclass). Introducing… the Growth Team.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

WordStream – Service that manages PPC campaigns, but great info too. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving. Further Reading: How to Create Killer Sales Playbooks.

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High Velocity Testing: Should You Really Move Fast and Break Things?

ConversionXL

For starters, our 2016 State of the Industry Report found that most respondents run fewer than 5 tests a month. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. The holidays for eCommerce, things like that.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? chapter 5 specifically provides advice on B2B and non-ecommerce websites). Truly sexy stuff. Hello Josh.

Analytics 131