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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. 2016: 5K ads a day. Image Credit. Image Credit.